This used to be the day retailers counted on to bring their annual sales into the black, which led to the designation Black Friday. But that has changed dramatically. KJZZ's Dennis Lambert was joined by Michael Denning, a marketing professor in the W.P. Carey School of Business at ASU, to discuss holiday marketing concepts.
KJZZ is a service of Rio Salado College,
and Maricopa Community Colleges
Copyright © 2024 KJZZ/Rio Salado College/MCCCD
and Maricopa Community Colleges
Copyright © 2024 KJZZ/Rio Salado College/MCCCD
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations