KJZZ is a service of Rio Salado College,
and Maricopa Community Colleges

Copyright © 2024 KJZZ/Rio Salado College/MCCCD
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Freezing Temperatures Across U.S. Could Increase Valley Tourism

One of 50 digital boards scattered throughout Manhattan promoting a Scottsdale vacation.
(Photo courtesy of Scottsdale Convention and Visitors Bureau)
One of 50 digital boards scattered throughout Manhattan promoting a Scottsdale vacation.

Bad weather in other parts of the country could mean good news for Valley tourism. The Scottsdale Convention & Visitors Bureau does not mind all the talk about this winter’s freezing temperatures throughout much of the nation. In fact, the Scottsdale tourism agency is hoping this year’s chilly Super Bowl in New York will remind people they can thaw out here in Arizona. Bureau spokeswoman Rachel Pearson said they have started a new marketing blitz with digital signs and transit wraps of scenic Scottsdale images and its warm wintertime temperatures.

“Our subway wraps in New York are running throughout the month of Feb., but the week leading up to the Super Bowl, we have 50 digital ad boards that are at the entrance to all of the various subway stations throughout Manhattan that are promoting Scottsdale and encouraging customers of New York and visitors for the Super Bowl, that Scottsdale is the place to warm up," Pearson explained.

Ads promoting Scottsdale will also attempt to catch the eye of Chicago commuters on the city’s Blue Line connecting O’Hare International Airport with downtown and 100 other ad boards in the Midwestern city. Pearson said despite the economy looking better, Scottsdale still wants to see tourist numbers increase this year, continuing to next year’s Super Bowl in Glendale.

A senior at Arizona State University, Riis Valcho began his aspirations as a journalist when he was a reporter for the Mesa Legend at Mesa Community College, reporting on campus news and sports stories. Most recently, Valcho has continued to hone his journalism skills as a writer and multimedia producer for ASU’s The State Press, where he co-hosted the newspaper’s first digital news webcast “State Press Weekly.”An Arizona native, he is proud to report on stories which affect both the Valley and the state he loves. In fact, Valcho was nicknamed “Mr. Arizona” by close friends after rattling off random facts about the state during Arizona’s centennial celebration year. He has also lived along the Central Coast of California, Oklahoma, and North Texas.Valcho is expecting to graduate in December 2014 with a Bachelor of Science in Political Science. He loves rooting for all the local sports teams, hiking and road trips.