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Valley Resorts Try To Stay Ahead With Luxury Upgrades

Phoenician
(Photo via thephoenician.com)
A view of the pool at the Phoenician resort in Phoenix.

The Valley’s Phoenician Resort was sold earlier this week for $400 million and the luxury facility is about to undergo some updating.

What exactly does that mean and why does an upscale resort need something different? We asked Kristen Jarnagin, senior vice president of the Arizona Lodging and Tourism Association.

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Steve Goldstein was a host at KJZZ from 1997 to 2022.