The "Wallace and Ladmo Show" was a bonding experience for many who grew up in the Valley anytime from the late 1950s to the late '80s.
It featured funny skits and humor that was targeted to kids and adults, without talking down to any of them. The centerpiece of connection was the "Ladmo Bag," a simple brown sack that featured sweet surprises inside. Valley orthodontist Dr. Rishi Popat is giving away Ladmo bags at his practice.
We talked with Dr. Popat and Robert Klara of Adweek Magazine about marketing and advertising that appeals to nostalgia.
