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New Harley Davidson Commercial References Scottsdale Stereotypes

Harley Davidson of Scottsdale will be opening its new store this weekend. It bills itself as the largest dealership in the world. To celebrate it’s running a new commercial.

It’s called “Real,” and it’s the work of Big Yam, the Parsons Agency. That’s Parsons, as in Bob Parsons, former CEO of GoDaddy, which was known for talked-about ads during Super Bowls. Marianne Curran is CEO of Big Yam, the Parsons Agency.

Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.