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EDM Artist Diplo Invests In Arizona United Soccer Team

diplo soccer
(Photo courtesy Arizona United SC)
Artist and music producer Diplo announced he has made a financial investment into Arizona United, Phoenix’s USL soccer team.

Artist and music producer Diplo announced he has made a financial investment into Arizona United, Phoenix’s USL soccer team.

The five-time Grammy award nominee and producer of the summer hit “Lean On” always has been interested in soccer and jumped on the opportunity when it was presented. Founder and CEO of the the team, Kyle Eng, said not only is Arizona United excited to have Diplo, the artist is excited to be in Phoenix.

"I think he saw Phoenix as an opportunity for two things. One he's familiar with the market, and he's liked what we had to present to him in terms of being a part of a soccer team," Eng said.

Arizona United is starting their third season as a USL team this February. They are quickly gaining traction and interest in the Valley as soccer continues to be the fastest-growing sport among youth in Arizona.

Eng is aware that it is hard to start up a soccer team in a state that already has four major sports teams, but he believes that Diplo is the right guy for the project and is staying optimistic.

"How better to be the 'it thing' than to have the it guy in music?"

Diplo also performs with Major Lazer and is half of Jack Ü outside of his solo work, owning the Mad Decent record label and Mad Decent Block Party, the largest touring Electronic Dance Music in North America. His song "Lean On" was arguably the song of the summer and is currently the most listened to song in the history of Spotify.

The artist said in a team release that he "sees soccer the same way he sees music, as a connective tissue linking the world's cultures."

As far as being a part of the board, Eng has confidence that Diplo will not only help with promotion, but also thinks he'll bring a lot of ideas. Diplo understands the culture of millennials and Eng, as the CEO, can't wait to tap into that.

Arizona United hopes to make major improvements with outreach, but they're not asking Diplo to be anything but himself.

"We're going to have the coolest, best music at our board of directors meetings moving forward," Eng said jokingly.

Amanda Luberto was born in California but considers herself a native to the Valley of the Sun. She started as a producer at KJZZ in October 2017, but also interned in the newsroom as a student. She is a proud alumna of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.She has been interested in radio since starting school in 2013. She spent two years as the music director for ASU’s college station, Blaze Radio, and one year as station manager. She spent time as a music programming intern in Washington, D.C., at Sirius XM and as a tech broadcaster for Cronkite News on Arizona PBS. Luberto is dedicated and passionate about quality local storytelling and original content broadcasting.Luberto also spent years as the co-founder and chapter leader of Arizona State University’s chapter of I Am That Girl, an international women’s empowerment organization focused on the collaboration of women and building self-love. She believes in the strength of women supporting women.Her favorite podcast episode is This American Life’s “Fermi’s Paradox,” and she highly suggests you listen to it. Off air, you can find Luberto adding to her list of concerts attended, sipping at a local coffee shop or cheering on the Arizona Coyotes.