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Baseball Turning Data To Get Fans Through Turnstiles

Dan Migala
(Photo courtesy of The Migala Report)
Dan Migala is an innovative sports marketing advisor.

Fans of baseball analytics are in the Valley for the Society of American Baseball Research, or SABR, conference on the subject.

One of Saturday's panels will focus on the business of baseball. Dan Migala will moderate that discussion. He’s the founder and chief innovation officer of PCG and SportsDesk Media - it’s a sports marketing consulting firm in Chicago.

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Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.