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Chandler, Tempe Join Forces To Increase Tourism

(Screen capture via visitsunnyaz.com)
The cover of the Sunny Arizona Family Guide.

Tourism is one of Arizona’s most important industries and there are lots of marketing campaigns to try to bring tourists to different parts of the state.

Two East Valley cities have formed their own partnership.

Chandler and Tempe each put up about $60,000 this year for the Sunny Arizona campaign, which consists of a website and advertising in AAA publications, among other efforts.

"The longer a person can stay, the more impact they're going to have," said Michael Martin, the executive vice president of the Tempe Tourism Office.

The ultimate goal? Get people to spend another night in a Chandler or Tempe hotel.

Martin joins Kimberly Janes, Chandler’s tourism development coordinator, for a discussion on how the partnership is working.

Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.