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Scottsdale Rethinks How It Markets The Sonoran Desert

KJZZ | By Mark Brodie
Published September 22, 2016 at 3:20 PM MST
Scottsdale Trolley
Christina Estes/KJZZ
/
editorial | staff
Trolley in Old Town Scottsdale.

Scottsdale has a new brand after an 18-month process, what used to be called the Scottsdale Convention and Visitors Bureau has been renamed Experience Scottsdale and will be trying to bring visitors to town with its new “effortless revitalization” brand.

Rachel Sacco is president and CEO of Experience Scottsdale, and she joins KJZZ's The Show.
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Mark Brodie
Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.
See stories by Mark Brodie