Nowadays you can order just about anything on your smartphone — except perhaps homemade cupcakes. But with the work of Valley startup, Tappetite, that may be about to change.
CEO and founder Kay Diggs originally immigrated to the U.S. when she was pretty young and worked as an interpreter for several years. Later she went to grad school to study science, and, near the end of her studies, she found out that she needed to wait a year to retake a lab.
And she said, that “During that year I was stuck at home with kids, trying to pay the bills and not ask for handouts.”
Baking had always been a hobby, so she got a license from the state of Arizona to sell baked goods, something she could do, while at home with the kids. But she found it difficult to connect with buyers.
Soon, she realized that there were others like her, from refugees to stay-at-home parents, who had baking skills and wanted a way to make money from home. Not to mention people who wanted home baked delicious goodies.
That was how Diggs came up with her digital marketplace for home baked goods. And how she ended up in a career she never imagined: tech entrepreneur
Phrases like “The Uber for baked goods” or “Airbnb for baked goods" have been batted about. But Diggs said regardless of the comparisons, the goal is simple: “for women, and I don’t exclude men, but mainly women, to generate income to be able to support themselves, support their families.”
Because, she said, a financially independent woman is a strong woman.
Tappetite has had a soft launch. In other words, currently, bakers can register, display their wares, customers can browse, but no one can make any transactions yet. She expects the app to fully launch in March.