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After Trump’s Inauguration, Sonora Will Host ‘Megaregion’ Business Summit

Cumbre Sonora
Rodrigo Cervantes
Jonathan Pinzón, Ruth Guevara and César Reyes (from left to right) from Zumma co-organize Cumbre Sonora and the Sonora Energy Roundtable in Hermosillo.

Some border state companies and governments want to keep business as usual after the presidential inauguration. And a few weeks after Donald Trump takes office, Sonora will host a summit to strengthen the commercial region.

For a decade Hermosillo has hosted Cumbre Sonora, an annual gather-up of business and political leaders from both sides of the border. But this year’s summit in mid-February will have two new components.

For the first time, an energy roundtable will prelude Cumbre Sonora. The topic gains relevance as Mexico opens its energy market, while Arizona and Sonora build more partnerships in the area.

“In the new energy revolution, both Arizona and Sonora will be potentially very active in the electric vehicle manufacturing," said Jonathan Pinzón, one of the roundtable’s organizers.

“We are going to see increasingly more energy cooperation, not only economic integration,  that’s why we think it’s a good time to start talking about energy more regionally," Pinzón stated.

And as energy becomes an essential issue in bilateral cooperation, there’s also another hot topic: Trump’s administration.

“Due to the importance and the program and also the skepticism surrounding the new presidency in the U.S., we are expecting a very important participation from the business community, not only from Sonora and Arizona, but from other border states," said César Reyes, one of the leading organizer of Cumbre Sonora and the Energy Roundtable.

The title of the conference reflects the interest of the organizers to help the megaregion grow: “Towards a New Era of Bilateral Integration”.

For Roberto Salinas, president of the Mexico Business Forum and co-organizer of Cumbre Sonora, the event will strengthen the ‘megaregion’ shared between Arizona and Sonora, regardless of the fate of the North American Free Trade Agreement under Trump’s administration.

“With or without NAFTA cancellation, there’s such dependency and such an inertial relation between these two regions that it is unavoidable," said Salinas.

Salinas considered that the political tension is bringing anger and nationalism that should not play a part of consumption and business decisions.

On the other hand, Reyes considered that a megaregion has strong connections that may surpass the rhetoric.

“The relation goes beyond the two presidents, and it is more founded on roots, culture, tradition but also business," said Reyes.

Cumbre Sonora will be held on Feb. 16, while the Energy Roundtable will be held the day before.

For Reyes, the summit is always an opportunity for entrepreneurs and members of the business community in Arizona interested in the business dynamics of Northern Mexico.

“We’ve had a lot of representatives coming from Arizona, including the mayor of Tucson, and someday we hope to have Governor Ducey attending our events," Salinas said.

EDITOR'S NOTE: The story has been modified to correct the date of the Cumbre Sonora event.

Rodrigo Cervantes was KJZZ’s bureau chief in Mexico City from 2016 to 2021.