The Final Four is now set — North Carolina, Gonzaga, South Carolina and Oregon are coming to the Valley for the men’s college basketball championship. And tourism officials hope those schools’ fans and alums will also visit, and spend money while they’re here.
Debbie Johnson is director of the Arizona Office of Tourism, and she is also co-chair of the Final Four Host Committee.
When you’re looking at trying to calculate the economic impact of an event like the Final Four, how do you expect this will compare with some of the other big sporting events the Valley has hosted recently, like the Super Bowl or BCS Championship?
