Back in the day — and by “the day,” I mean all the way back in the 1980s — businesses and advertisers were trying to figure out how best to market to baby boomers and get them to spend their money.
Fast forward to today — and advertisers and marketers are trying to figure how to get millennials to spend.
To get a sense of some of the similarities and differences in spending habits between the generations, I’m joined by Dan Schawbel.
Schawbel is a best-selling author and research director at Future Workplace; he’s also a millennial himself.
Schawbel writes a lot about the buying habits of millennials.
