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What's The Significance Of Taser Changing Its Name To Axon?

Jimmy Jenkins/KJZZ
/
file | staff
Axon headquarters in Scottsdale, Arizona.

Taser International, the Scottsdale-based company known for its stun guns, has changed its name to Axon.

In fact, the company was so well-known for its stun guns, the product was often just referred to as a Taser.

To talk about the name change and what it means for the company is Mike Wiles. Wiles is an associate professor of marketing at Arizona State University’s W.P. Carey School of Business.

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Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.