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Researchers Look At Twitter To Measure Entrepreneurial Activity

There are a number of ways to measure entrepreneurial activity, but what about social media — and specifically Twitter?

Researchers from ASU and Michigan State did just that: looking at tweets from people identifying themselves as entrepreneurs, and the connections between them.

The research also included following a few hashtags, like #smallbiz and #entrepreneur.

Elizabeth Mack is an economic geographer at Michigan State and one of the authors on a paper about this.

Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.