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What Goes Into Selecting, Promoting Popular Museum Shows?

Frida Kahlo and Diego Rivera
(Photo courtesy of Heard Museum)
The Heard Museum in Phoenix recently landed an exhibition of paintings, clothing and photographs of Frida Kahlo and Diego Rivera.

The Frida and Diego exhibit at the Heard Museum has extended its run until Labor Day, which means the museum has a hit on their hands.

But what goes into selecting and promoting a popular museum show?

Producer Paige Phelps peeks behind the curtain into the making of a museum blockbuster.

Paige Phelps began her journalism career in Dallas, working for print publications owned by the D Magazine brands before moving on to the Dallas Morning News. Later, while living in Marfa, Texas, she learned the nuts and bolts of radio through KRTS Marfa Public Radio, one of the smallest public radio stations in the country, before landing at Houston Public Media's "Houston Matters" daily talk show as a producer.