KJZZ is a service of Rio Salado College,
and Maricopa Community Colleges

Copyright © 2024 KJZZ/Rio Salado College/MCCCD
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations
News

Microtrends That Could Become Driving Forces In Society

Microtrends Squared book cover
(Image via amazon.com)
"Microtrends Squared: The New Small Forces Driving Today’s Big Disruptions," by Mark Penn.

When you’re looking at what’s the next big thing, sometimes it’s best to look at what’s a current little thing.

Mark Penn is president of the digital marketing company, the Stagwell Group, and has been a consultant and pollster for Hillary and Bill Clinton and Microsoft, among others.

His new book is called "Microtrends Squared: The New Small Forces Driving Today’s Big Disruptions," and is a follow-up to his 2007 book, "Microtrends."

Tags
Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.