When you’re looking at what’s the next big thing, sometimes it’s best to look at what’s a current little thing.
Mark Penn is president of the digital marketing company, the Stagwell Group, and has been a consultant and pollster for Hillary and Bill Clinton and Microsoft, among others.
His new book is called "Microtrends Squared: The New Small Forces Driving Today’s Big Disruptions," and is a follow-up to his 2007 book, "Microtrends."
