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Study: Arizona Hispanic Buying Power Set To Top $47B This Year

Hispanic buying power in Arizona is expected to increase by $10 billion between now and 2022, and is anticipated to top $47 billion this year.

Those are among the findings of the new DATOS report, which came out Friday morning — it’s a look at the state of Arizona’s Hispanic market from the Arizona Hispanic Chamber of Commerce.

To talk about what the 2018 version says, Monica Villalobos, vice president of the Arizona Hispanic Chamber of Commerce and editor of DATOS, joined The Show.

Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.