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Counting Calories On Snack Foods?

When you’re thinking about a snack, do you think about the calorie count?

Lots of companies make and market 100 calorie snacks — everything from popcorn to crackers to energy bars. New research looks into how effective that kind of marketing is, especially when the number of calories is combined with other descriptions of the snack, like jumbo, or small.

Christopher Lee has been doing this research. He’s a clinical assistant professor in the Marketing Department at ASU’s W.P. Carey School of Business, and he came on The Show to discuss this marketing trend.

Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.