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Phoenix Wants A Dutch Bros. To Move — Because It's Too Popular

LAUREN GILGER: Well, usually when a business has to close its doors, it’s because it’s not bringing in enough people. But, for one little grey and blue Dutch Bros. hut with the windmill logo, it has the opposite problem.

STEVE GOLDSTEIN: The Dutch Bros. stand on Camelback Road and Central Avenue in uptown Phoenix is being forced to close its doors. Basically because it’s bringing in too many people.

GILGER: Phoenix’s Planning and Development Department filed to repeal the shop’s drive-through permit because it was crowding other businesses around it and, often times, blocking the bus stop.

GOLDSTEIN: Apparently, popularity has its drawbacks.

GILGER: Here’s shift leader, Marly Maxwell.

MARLY MAXWELL: My No. 1 priority along with a lot of the other workers here is making sure every customer that rolls through feels like royalty, feels like someone.

GOLDSTEIN: And customers do like to just hang around.

MAXWELL: I love Dutch Bros. because of the people and just like the energy. I usually come for the people, to talk to them, because I like making new friends.

GILGER: So what is it about Dutch Bros. that people are obsessed with?

GOLDSTEIN: Don’t ask me! Here are a few folks we met at the Central and Camelback location and what their favorite orders are.

CUSTOMER 1: Ready? Here we go. Passion peach rebel blended, with extra extra strawberry drizzle.

CUSTOMER 2: We have our own chocolate milk, it is incredible. And chocolate milk is pretty good too.

CUSTOMER 3: The Hawaiian kicker which is espresso with soy milk and I feel like I have to have it

CUSTOMER 4: I ordered a tiger's blood.

AMANDA LUBERTO: Can you explain to me what that is?

CUSTOMER 4: Tiger's blood is a tea and it just has like different flavors of fruit and it looks so cool when you get it in the cup, it's very colorful.

GILGER: The shop has tried to help alleviate the traffic situation. They closed their walk-up window so that people don’t park other businesses’ lots and changed their drive-through to two lanes.

GOLDSTEIN: Maxwell says they’ve also tried to speed things up.

MAXWELL: At this stand specifically we’ve integrated a cash system, so most of the time if your drink is being made, we will try to run it out as quickly as it’s being made so that it’s not just sitting there. So that way you can get on with the rest of your day. And it’s been really fun to watch but there’s definitely more growth to happen to improve this stand.

GILGER: The city has given Dutch Bros. until March to move and the stand is already looking at a plot down the street with a much bigger parking lot and room for a longer drive-through line. So, Steve, if you want to get your favorite Iced Kicker, you can get it soon at the new location.

GOLDSTEIN: Phew! Because you know I’m addicted to the Annihilator.

GILGER: That's something I've always wanted to hear you say!

Amanda Luberto was born in California but considers herself a native to the Valley of the Sun. She started as a producer at KJZZ in October 2017, but also interned in the newsroom as a student. She is a proud alumna of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.She has been interested in radio since starting school in 2013. She spent two years as the music director for ASU’s college station, Blaze Radio, and one year as station manager. She spent time as a music programming intern in Washington, D.C., at Sirius XM and as a tech broadcaster for Cronkite News on Arizona PBS. Luberto is dedicated and passionate about quality local storytelling and original content broadcasting.Luberto also spent years as the co-founder and chapter leader of Arizona State University’s chapter of I Am That Girl, an international women’s empowerment organization focused on the collaboration of women and building self-love. She believes in the strength of women supporting women.Her favorite podcast episode is This American Life’s “Fermi’s Paradox,” and she highly suggests you listen to it. Off air, you can find Luberto adding to her list of concerts attended, sipping at a local coffee shop or cheering on the Arizona Coyotes.