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How Amazon's New Scottsdale Bookstore Fits Into The Business Model

Many people love the atmosphere of a good bookstore, filled with people deep into fantasies and nonfictions, only disrupted by the quiet sound of people turning the pages.

Recently, a new bookstore in Scottsdale Quarter just opened for readers, but it comes from an unlikely source: Amazon.

Many people think its opening is ironic, since Amazon has been largely blamed for killing brick-and-mortar bookstores, but others believe it’s not so simple.

Hitendra Chaturvedi is a supply chain management professor at ASU’s W.P. Carey School of Business and was an entrepreneur himself. He says, to understand all of this, you have to first understand Amazon’s bigger strategy.

EDITOR'S NOTE: The story has been updated to correct the spelling of Hitendra Chaturvedi's name.

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Lauren Gilger, host of KJZZ's The Show, is an award-winning journalist whose work has impacted communities large and small, exposing injustices and giving a voice to the voiceless and marginalized.