Websites like Airbnb and VRBO have transformed the hospitality landscape by channeling people toward private residence rather than hotels and motels.
The San Francisco-based company, Sonder, is taking the short-term rental industry a step further by actually purchasing residential apartments in various markets, including Phoenix, and renting them out by the night.
Sonder currently holds 75 units in Phoenix, a handful in Scottsdale and more than 100 in Tempe. The rentals go for between $120 and $450 per night and are popular with business travelers and vacationers alike, but there are also some unintended consequences to a model like this.
Brandon Brown broke down Sonder’s local presence for the Phoenix Business Journal and he joined The Show to parse out the story.