Many of us are spending a lot more time at home right now, and for some people, that means more time in front of the TV. But even if you aren’t watching the news or a press conference, the current pandemic isn’t far away from your screen.
A recent survey by Ace Metrix finds consumers are generally open to companies talking about COVID-19 in their commercials, but many of them say it depends on the message or the brand.
It would appear that some firms are being careful about their messaging; a digital marketer has compiled a bunch of ads he saw on TV while working from home into a video called “Every COVID-19 Commercial is Exactly the Same.”
To learn more about the approach companies are taking, The Show spoke with Louie Moses, the creative director and president of the Phoenix-based marketing firm Moses Inc.
