The pandemic is still taking a major toll on tourism. That’s been especially hard on Kingman.
Mayor Jen Miles said the Mohave County city is trying to be proactive in keeping local businesses afloat.
“We have just initiated a new branding strategy," Miles said. "We have put in place several programs to assist small businesses in their marketing, and also grant programs for facade improvements, sign improvements.”
Miles said the Route 66 city is trying to market itself as a road trip destination for those tourists who might be avoiding air travel right now.
"That's the market we know we have now because it will take time for the international market to recover," Miles said. "We had a very strong—and will have again—a very strong international tourism market."
