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Credibility Of Polling Firms Called Into Question Again In 2020 Election

After a series of inaccurate predictions in the 2016 presidential election, the accuracy of polling firms is once again being questioned after many were wrong for the 2020 presidential election.

Mike Noble, chief of research at OH Predictive Insights, discussed the level of inaccuracy observed by many pollsters. 

“We had another big election year where perceived pollsters got it wrong. Which, especially when you look at places like Florida, they absolutely whiffed it. However, at least here in Arizona, we absolutely nailed it," Noble said. 

Noble’s last poll before the election had Joe Biden winning the presidential election by 3 points in Arizona, and Senatorial Democratic candidate Mark Kelly winning by 5 points.

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Hunter Brownstein was an intern at KJZZ from 2020 to 2021.