Production of Ford’s new Bronco Sport has started in Sonora, the Mexican state to Arizona’s south.
That production is taking place at the company’s massive plant in Hermosillo. In recent years, there was anxiety about what — if anything — would replace the Ford Fusions previously made there, according to Colegio de Sonora economist Alvaro Bracamonte.
“It recovers the certainty that this industry that has been a fundamental pillar of industrialization in the city and state is keeping its operation,” he said of the new Ford line.
The plant itself directly employs several thousand, and many thousands more work for suppliers or otherwise have work dependent on Ford’s presence, according to Bracamonte.
Ford’s two- and four-door Bronco will be made in Michigan, and production is expected to start there in the second quarter of 2021, according to a spokesperson.
