Phoenix Suns jerseys, T-shirts, lanyards, decals and other merchandise have become hot sellers all over Arizona.
Matt Mortenson runs Overtime Sports in Tucson. He says the Suns' success so far in the NBA finals has led to a boost in sales of fan paraphernalia.
“It’s one of those things where we had stuff almost like it would have dust on the shelf or something because it had been sitting there so long, and now we can’t keep it in stock," Mortenson said.
High demand isn’t Mortenson’s only obstacle. The pandemic had put a chill on production amid closures and slower business.
But Mortenson says he’s shopping around and getting prepared to provide Suns championship merchandise if they can hold on and win the series.