The Phoenix Suns went from playing in an empty arena earlier this season to crowds so big the baseball stadium next door is making extra room for fans to watch away games.
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A top executive said Wednesday that the team has leveraged its deep postseason run to raise future attendance and revenue.
For fans to buy seats for home playoff games, they also have to sign up for partial or full-season tickets next season.
“That’s been a very, very effective tactic for us,” said Suns President and CEO Jason Rowley during a webinar hosted by the digital sports news platform Sportico.
A team spokesperson said the Suns rank among the top two franchises in the NBA for season ticket sales. Citing league wishes, they declined to share exact numbers.
