Weston Smith runs Lux Longboards, a growing electric longboard manufacturing company based in Phoenix.
But when it all began, he was a mechanical engineering student at Grand Canyon University who was just looking for a better way to get to classes in Phoenix’s blazing heat.
So he found a longboard — a sort of long skateboard with rubber wheels for speed and ease.
And that was just the beginning.
Next, he found himself something of a novelty at the time: An electric longboard. Then, other students on campus started asking him if they could try it out.
That’s when his entrepreneurial instinct kicked in.
Pretty soon, he was running a longboard rental company out of his dorm room.
