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Survey says Halloween spending and plans are higher this year

More people plan to celebrate Halloween compared to last year and they’re expected to spend more.

On average, consumers plan to spend $102.74 on costumes, candy, cards and decorations. That’s $10 more than last year, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

An estimated 65% of Americans plan to celebrate Halloween, up 7% from last year and close to the pre-pandemic level of 68%. Handing out candy, decorating homes, dressing in costumes and carving pumpkins are the top activities.

In a press release, Phil Rist, Prosser Insights executive vice president of strategy, said, “This year in particular, we see an emphasis on Halloween spending from families. Not only are those with children intending to spend more on Halloween-related items like costumes, they are also getting a kick start on their shopping, with more than half planning to start their shopping in September or earlier.”

The survey finds the most popular costumes are Superman for kids, witches for adults and pumpkins for pets.

The survey asked 8,061 consumers about Halloween shopping plans. It was conducted Sept. 1-8 and has a margin of error of plus or minus 1.1 percentage points.


As a senior field correspondent, Christina Estes focuses on stories that impact our economy, your wallet and public policy.