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The 2022 Super Bowl commercials were a celebrity overload. Here's what stood out

Feb. 13 saw the 2022 Super Bowl take place in Los Angeles' SoFi Stadium, where the Rams faced off against the Cincinnati Bengals. But not all tuning in were sports fans — many were watching for what can be considered the most fascinating part of the Super Bowl: the ads.

Roger Hurni is founder and managing partner of Off Madison Ave., a Phoenix advertising agency. 

The Show spoke with him to break down 2022's ads, which included the usual dose of celebrities with a healthy side of electric vehicles. As usual, some worked, some didn’t and  some were worth the high price of airtime.

Last year, a lot of Super Bowl ads centered around the pandemic, but this year, Hurni says he saw some very different themes.

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Lauren Gilger, host of KJZZ's The Show, is an award-winning journalist whose work has impacted communities large and small, exposing injustices and giving a voice to the voiceless and marginalized.