Feb. 13 saw the 2022 Super Bowl take place in Los Angeles' SoFi Stadium, where the Rams faced off against the Cincinnati Bengals. But not all tuning in were sports fans — many were watching for what can be considered the most fascinating part of the Super Bowl: the ads.
Roger Hurni is founder and managing partner of Off Madison Ave., a Phoenix advertising agency.
The Show spoke with him to break down 2022's ads, which included the usual dose of celebrities with a healthy side of electric vehicles. As usual, some worked, some didn’t and some were worth the high price of airtime.
Last year, a lot of Super Bowl ads centered around the pandemic, but this year, Hurni says he saw some very different themes.
