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ASU backers working on more ways for athletes to profit from NIL deals

Student-athletes at Arizona State University may soon have another way to earn money off of their name, image and likeness (NIL).

Last year, the NCAA came up with a policy to allow for this; that followed a U.S. Supreme Court ruling on the issue.

Doug Haller covers college sports, focusing on ASU for the Athletic.

The Show spoke with him to learn about what a group of athletic backers and alumni is doing.

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Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.