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Witchcraft and magic are alive and well at this Phoenix shop

When you think about witchcraft, you might think about broomsticks and Halloween, cauldrons and potions. Or you might think about the proliferation of modern-day witches on Instagram and TikTok — or as it’s called, WitchTok.

Gypsy Luna is someone some might call a witch, and she told The Show she’s wary of the term.

Luna calls herself a "purveyor of magic" and runs a shop called Elements of Spirit on Grand Avenue in Phoenix. And she has been practicing magic for decades. Luna said she got into it back in her early 20s, but it was always within her.

The Show spoke with her to learn about contemporary witchcraft.

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Lauren Gilger, host of KJZZ's The Show, is an award-winning journalist whose work has impacted communities large and small, exposing injustices and giving a voice to the voiceless and marginalized.