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Former student athlete discusses how NCAA's new policy reshape college sports

victoria jackson
Arizona State University
Victoria Jackson

The NCAA last month approved new rules aimed at cracking down on the role of so-called collectives, or groups of university boosters who pool their money in an effort to provide endorsement deals to student-athletes.

The new rules say these collectives should not be in contact with prospective students, their family members or representatives.

This comes amid the new landscape in college sports, where student-athletes are allowed to profit off of their name, image and likeness (NIL). And many have, including some who’ve signed six-figure deals. It’s all possible because of a unanimous U.S. Supreme Court ruling last year, which essentially said the NCAA could not restrict education-related benefits for student-athletes.

Victoria Jackson is a clinical assistant professor of history at Arizona State University, and a former collegiate and professional athlete.

The Show spoke with her to learn the potential impact of the new rules.

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Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.