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Study: Young kids don't see a lot of diversity on YouTube

Kids watch lots of videos on YouTube — for many, they spend more time on that platform than they do watching TV. But new research finds they’re not seeing a lot of diverse characters in those online videos. And when they do see characters of color, they’re often represented in biased or stereotypical ways.

Those are among the findings of a report from Common Sense Media, called, “Who is the ‘You’ in YouTube?: Missed Opportunities in Race and Representation in Children’s YouTube Videos.”

Michael Robb is the group’s senior director of research and a co-author on the report. He says the platform should do more to invest in diverse creators and make it easier to flag inappropriate or racist content. 

The Show spoke with him for more on the study's findings and what could be addressed.

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Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.