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Adventure app Wildjoy: Made in Arizona

Lacy Cain has always known she was meant to be an entrepreneur.

So when it came time for her to go to college, the Tucson native went to the University of Arizona’s program for entrepreneurship and started looking for a problem she could solve.

The project that resulted is called Wildjoy, a social media enterprise and app that gives people interesting things to do across Arizona — from the great outdoors, to events the company is now hosting with sponsors and a growing community of joy-seekers.

The Show spoke with Cain to learn about the undertaking, beginning with the mental health challenges that led her to create her company.

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Lauren Gilger, host of KJZZ's The Show, is an award-winning journalist whose work has impacted communities large and small, exposing injustices and giving a voice to the voiceless and marginalized.