As marijuana becomes legal in more and more states, celebrities are putting their names on different brands of cannabis products.
Musicians, athletes and actors are among those celebrity endorsers. And while some may seem to be obvious choices — think Willie Nelson — others may be less so, like Martha Stewart and Bella Thorne. Former NFL quarterback Jim McMahon recently started selling his brand in an Arizona dispensary.
The Show learned about the pros and cons of these endorsements for both the brands and the celebrities backing them with Kim Prince, founder and CEO of Proven Media — a marketing, communications and PR firm serving the cannabis industry.
The conversation began by talking about whether Prince is surprised to see the number of celebrities endorsing marijuana products.
