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‘Don’t drive tired’: Sonora encourages long-distance travelers to make a stop in the state

With the holiday season upon us, leaders in Sonora are taking a new tack this year: encouraging people traveling long distances to the U.S. border to stay in Hermosillo for a night.

“Don’t drive tired. Hermosillo's waiting for you!"

That’s the slogan of a new tourism campaign in Sonora, which is inviting travelers to spend a night in Hermosillo on their way to the United States.

State and local tourism officials presented the message during a visit to Culiacan, the capital of the neighboring state of Sinaloa. The idea, leaders say, is to promote safety by getting tired travelers off of the roads for a few hours of rest in Hermosillo hotels.

Whether they’re traveling for shopping, recreation or visiting family, those who stop in Sonora can receive discounts at 22 Hermosillo hotels as well as on food and other activities by showing their out-of-state drivers licenses.

Kendal Blust, an Arizona native, reports from KJZZ’s bureau in Hermosillo, Sonora, focusing on business and economic relationships between Arizona and northern Mexico.Prior to joining KJZZ, Kendal worked at the Nogales International, reporting on border and immigration issues, local government, education and business. While working on her master’s degree at University of Arizona School of Journalism, she did stints with the Arizona Daily Star and the Tico Times in Costa Rica, and completed a thesis project about women art activists in the Arizona-Sonora borderlands.In her pre-journalist life, Kendal was a teacher, first helping Spanish high school students learn English, then heading to Tucson to teach fourth grade.When she’s not in the newsroom, Kendal enjoys getting outside for a hike or a swim, catching a good movie, hanging out with family and friends, and eating great food.