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2023 could be another banner year for Latin music

2022 was a banner year for Latin music, as the genre saw an explosion in popularity. Puerto Rican superstar Bad Bunny was Spotify’s most streamed artist of the year, and his megahit “Un Verano Sin Ti” was its No. 1 album.

But 2022 wasn’t just about one artist. Reports show Latin music saw revenue of $510 million in the first half 2022, and an overall 33% increase in streaming.

Unlike previous Latin booms, the genre appears to be entrenched in the mainstream, with many fans looking forward to where it and its artists go in 2023.

To learn more about the state of the genre, The Show talked with music blogger and event producer Elyssa Bustamante, aka the Funky Latina.

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Mark Brodie is a co-host of The Show, KJZZ’s locally produced news magazine. Since starting at KJZZ in 2002, Brodie has been a host, reporter and producer, including several years covering the Arizona Legislature, based at the Capitol.