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Cactus League teams up with ASU for spring training economic impact study

The Cactus League is not unlike an election. Just as one season ends, the next is right around the corner.

For league executive director Bridget Binsbacher, that means teaming with Arizona State University’s W.P. Carey School of Business for an economic impact study about the value of spring training to Arizona’s economy. 

It will be released later this year.

“We feel it during late February and throughout the month of March, but really it is a year-round effort to share the word about spring training and what it means to tourism and the state’s economy,” she said.

A separate study will assess the value of spring training facilities when games aren’t being played, according to Binsbacher. 

EDITOR'S Note: This story has been updated to reflect the research institution conducting the study. 

Tom Maxedon was the host of KJZZ’s Weekend Edition from 2017 to 2024.