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Most 'momfluencers' don't make much money, but they put a lot of pressure on new parents

The world of influencers on social media is vast: You have your TikTok stars dancing away with their millions; your YouTubers reviewing and recommending everything from skin products to tech tips; and, of course, your Instagram lifestylers posting perfect images of their lives, their clothes, their homes — and, yes, their kids.

This is where the momfluencer comes in. The private work of raising children has become a performance — and a revenue stream.

In her new book “Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture,” Sara Petersen dissects the culture that got us here and why we can’t stop watching. She joined The Show to talk about it.

More stories from KJZZ

Lauren Gilger, host of KJZZ's The Show, is an award-winning journalist whose work has impacted communities large and small, exposing injustices and giving a voice to the voiceless and marginalized.