A new survey reveals how inflation and higher prices are impacting back to school spending.
According to JLL Retail Research, more than half of parents will increase their budget, while 70% will look for deals.
The average per K-12 student is almost $370, which is $50 more than last year. Households making more than $150,000 annually will spend more than average, while those earning less than $50,000 are more likely to decrease spending and prioritize cost over everything.
Clothing and stationery top the list of items, followed by accessories like backpacks and lunch bags. Mass retailers like Walmart, Target and Amazon are top destinations, just like last year.
The online survey found 24% of parents prioritized free shipping over all else and roughly 20% prioritized costs.
