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Mayes, 22 other attorneys general send letter supporting proposed FTC rule on fake reviews

Arizona’s Kris Mayes and 22 other attorneys general filed a letter last week in support of a proposed Federal Trade Commission rule to combat deceptive customer reviews.

The FTC proposed a rule in Juneto stop marketers from using practices like fake reviews, suppressing honest negative reviews and paying for positive ones.

In a statement Tuesday, Mayes said the proposed rule will “hold bad actors accountable” and “help re-establish trust between customers and businesses.”

The FTC said that it has “taken strong enforcement action in this area” but “case-by-case enforcement” without the authority to enforce any penalties “might not be enough.”

In last week’s letter, the attorneys general also included suggestions to strengthen some of the rule’s provisions.

Kirsten Dorman is a field correspondent at KJZZ. Born and raised in New Jersey, Dorman fell in love with audio storytelling as a freshman at the Walter Cronkite School of Journalism and Mass Communication in 2019.