Gov. Katie Hobbs has signed a bill that will require distributors of fraudulent deepfakes of political candidates to clearly label that the media is made by AI.
Producers of such content that are doing so with the intent to mislead people would be subject to civil penalties.
Some lawmakers were concerned that the law violates the First Amendment, but Republican Rep. Justin Heap said current technology brings a new perspective.
"This is video of someone with their voice speaking saying something they didn't say. To me it seems this brings in an entirely different dynamic that I actually hope this gets challenged because I think we need the court to give us some guidance on this," Heap said.
There’s another bill still being drafted in the Arizona Legislature that builds on existing laws to make fraud and harassment through deepfakes illegal.
