The world’s first Atari Hotel will be built in downtown Phoenix, Atari Hotels and Intersection Development announced earlier this month.
Described by developers as the “first truly playable hotel,” the nearly 90,000-square-foot building near Central and Roosevelt Street will include concert and esports venues and a sportsbook, as well as retail and restaurant space.
“Our goal was to fuse architecture with interaction. … A tower defined by motion, responsive surfaces, and a frame that glows with its own internal logic,” said Zac Cohen, creative director at Räkkhaus.
The exterior of the building will look like patterns of pixel grids, while the interior lights will look like arcade circuitry. Atari’s trademark red logo will also be incorporated into the facade, according to renderings.
The design of the hotel has references to classic games such as Asteroids, Pong and Tetris. It also draws inspiration from movies like “Tron” and “Blade Runner,” developers said.
The hotel will have 19 suites and 72 rooms symbolizing 1972, the year the video game company was founded.
Construction is scheduled to begin in late 2026 with a projected opening date in 2028.
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