ASU professor analyzing how artificial intelligence could cause businesses to lose their knowledge

A professor from Arizona State University is analyzing how artificial intelligence could cause businesses to lose their knowledge.

ASU management and entrepreneurship professor Don Lange collaborated with another professor from the University of Passau in Germany.

Their article says companies that choose to use AI systems run the risk of their models becoming outdated. For example, a bank that uses machine learning to detect fraud may eventually encounter problems if the system does not adapt to changing techniques of fraudsters.

Lange isn’t against the use of AI but has a warning about the quality of the technology without human involvement.

“As the world changes, the model goes stale. And so this can cause organizational forgetting if humans aren't continually interacting with the model and making sure that it is monitored and maintained," he said.

He says people need to be cautious with the advancement of technology.

“We are in a changing time now where AI is a little bit of an unknown and we're all getting used to this changing world, and executives need to be on top of this as well," he said.

Lange says the goal is to make people aware of maintaining human expertise as technology advances.