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Arizona AG files consumer fraud lawsuit against cosmetics company L'Oréal

 Kris Mayes
Gage Skidmore/CC BY 2.0
Kris Mayes

The Arizona Attorney General’s Office has filed a consumer fraud lawsuit against cosmetics company L'Oréal for the marketing and sale of chemical hair relaxer products containing toxins that have been linked to certain cancers.

The suit claims L'Oréal has violated the Arizona Consumer Fraud Act and created a false impression that the products are safe and beneficial.

The products branded under Dark and Lovely, Optimum and Mizani are marketed towards Black women and designed to chemically straighten coily or curly hair.

The suit alleges the L'Oréal hair relaxers contain endocrine-disrupting chemicals that are classified as probable human carcinogens by federal and international agencies.

Some studies show that women who use chemical hair relaxers have a higher risk of developing uterine and ovarian cancer.

L'Oréal USA also faces a class action lawsuit against their CeraVe benzoyl peroxide products for having high levels of a carcinogen that has been linked to leukemia and other blood cancers.

The AG’s Office is seeking consumer relief and a halt in the future sales without warning of health risks.

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Gisela Contreras is an intern at KJZZ and a senior studying Journalism at the Walter Cronkite School of Journalism.