The Arizona secretary of state has launched a new TikTok account in hopes of increasing voter engagement.
In a statement, Adrian Fontes says that it’s of paramount importance that election officials use tools like TikTok to communicate with voters despite the hesitancy of government agencies using the app.
The first video on the account shows Fontes talking about bringing voters closer to governance.
“We need to show the people that are in governance, in government, that we understand our power. But that means everybody's got to jump in, you know. And it's really not that complicated. And I think we're going to try on TikTok to make it so that people aren't intimidated by voting,” he said.
Fontes’ office says the creation of the account complies with social media policy. In 2023, Gov. Katie Hobbs had implemented a ban on TikTok at state agencies.
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The election for the board of the Salt River Project is normally very quiet. It's an off-cycle election in the middle of April with an archaic voting model that allows only some property owners to even vote.
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Tuesday, April 7, is election day for various positions in SRP's water and power branches, including presidential and board positions.
