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Mexico wants to ban Homeland Security TV ads in its country

Mexico is looking to ban a television ad from the U.S. Department of Homeland Security telling people not to cross the border illegally.

The ads feature Homeland Security Secretary Kristi Noem and have been airing regularly on Mexican TV stations.

“If you are a criminal alien considering entering America illegally, don’t even think about it,” Noem says into the camera. “If you come here and you break our laws, we will hunt you down. Criminals are not welcome in the United States.”

Now, Mexican President Claudia Sheinbaum is moving to remove the advertisements from Mexican TV stations, calling them “discriminatory.”

She’s also urging Mexico’s congress to pass a law to ban future instances of "propaganda" from foreign governments on her country’s airwaves.

The ads are part of a pricey and unusual marketing campaign by DHS. The move by Sheinbaum comes after one aired during a widely watched soccer game, sparking anger in Mexico.

Nina Kravinsky is a senior field correspondent covering stories about Sonora and the border from the Hermosillo, Mexico, bureau of KJZZ’s Fronteras Desk.