The Prescott City Council has rejected a proposal to replace some of its historic structures with a new hotel.
Building the proposed Prescott Plaza Hotel would’ve meant tearing down three buildings on Whiskey Row.
It’s not the first time developers have tried the idea. The hotel was turned down once before because it exceeded the area’s 48-foot height limit and included architectural features that were inconsistent with the street’s established style.
Mayor Phil Goode said the latest denial doesn’t kill the idea for good.
“The developer obviously has some direction if they want to continue to proceed with this, but I have a strong opinion that the Whiskey Row historical nature needs to be maintained," Goode said.
The developer had made design changes since the last submission, but the council decided it still didn’t fit downtown’s standards.
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