The Prescott City Council has rejected a proposal to replace some of its historic structures with a new hotel.
Building the proposed Prescott Plaza Hotel would’ve meant tearing down three buildings on Whiskey Row.
It’s not the first time developers have tried the idea. The hotel was turned down once before because it exceeded the area’s 48-foot height limit and included architectural features that were inconsistent with the street’s established style.
Mayor Phil Goode said the latest denial doesn’t kill the idea for good.
“The developer obviously has some direction if they want to continue to proceed with this, but I have a strong opinion that the Whiskey Row historical nature needs to be maintained," Goode said.
The developer had made design changes since the last submission, but the council decided it still didn’t fit downtown’s standards.
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In a weeklong series, KJZZ looks at Arizona’s connection to the Japanese internment policies that were instituted following Pearl Harbor, and how it ties into the broader story of racialized public policy. Gabriel Pietrorazio joined The Show for a closer look at the series.
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The mass internment of Japanese Americans amid World War II is among the dark chapters of U.S. history that the Trump administration is actively working to erase — being swept up in a campaign to remove so-called “disparaging” signs and markers about the country’s past, while focusing only on “American greatness.”
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Attend a KJZZ panel discussion about the history of Japanese American internment camps located on tribal lands in Arizona on Jan. 14, 2026, at Chandler Museum.
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The Gila River Indian Community has strict rules about accessing the abandoned 16,500-acre site, originally known as the Rivers Relocation Center. Now, it’s more commonly called Gila River, and the camp’s location is mainly off-limits.